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Current situation of several major architectural coating producing countries

current situation of several major architectural coating producing countries

November 14, 2005

solicitation of comments on the white paper on Chinese architectural coatings

solicits valuable opinions:

1. Whether the current situation of several major architectural coating producing countries is detailed and accurate; What are the deficiencies

2. Do you know the information about architectural coatings in France, Russia, Britain, Canada and the Netherlands in recent years, such as production information, import and export situation, sales revenue, etc

3. Do you know the import and export information of Chinese architectural coatings in recent years

feedback contact: Li Jinhua


the current situation of several major building coating production countries

1. The United States

some American coating suppliers have called this "unbearable" years since 2003. On the one hand, this is because in these years, due to the rising cost of energy and raw materials, the sales of finished products have been under great pressure. The second reason is that the competition of Asian companies also affects the profitability of American suppliers, which has the most serious impact on additive and pigment suppliers. However, the demand for architectural coatings has remained strong, even in the recession of 2000-2002

according to the report of the Bureau of investigation of the U.S. Department of Commerce, affected by the substantial growth of the U.S. construction market, the production of architectural coatings in the United States increased by 1.9% year-on-year in 2003, reaching 1.338 billion gallons. In dollar terms, the output value of coatings increased by 0.6% to US $16.125 billion. The annual growth was slightly lower than the economic upward trend, and the output in the fourth quarter fell by 1.4% year-on-year, but the dollar output value still increased by 3.2%. The fastest-growing fields are water-based Matt coatings, indoor Matt coatings, solvent based primers and varnishes. At the same time, in 2003, American paint imports fell by 17% and exports increased by 6%

industry analysts predict that based on the growth rate in 2003, there will be an increase of 2% to 4% in 2004 and 2005. The report of orr boss company pointed out that the sales volume of American architectural/decorative coatings market increased by 2% to 3% in 2003, reaching US $7.4 billion, and it is expected to increase by 3% to 4% in 2004. Housing construction and new construction projects were the main factors of growth in 2004. New construction projects are the driving force of market development. The housing construction and construction market in the past few years have continued to develop well, which will promote the growth of coatings. The report also pointed out that the federal government's suppression of bank interest rates has kept the mortgage rate low, which is also an important reason for the strong momentum of market development. On the other hand, many suppliers said that they would try to increase the growth rate by expanding the variety of existing products and improving services, or by carrying out some small bolt on mergers and acquisitions

from January 1, 2005, six states in the mid Atlantic region and the District of Columbia will adopt the latest stricter VOC regulations for architectural coatings and industrial maintenance coatings. These regions are the most populous and economically developed regions in the United States, and they are also one of the largest markets for the coating industry. These six states are members of the ozone Transport Commission (OTC), which is composed of 12 states. They are New York, New Jersey, Pennsylvania, Delaware, Maryland and Washington, D.C. in addition, some areas in Northern Virginia will also implement the act at the same time. In Delaware and New York, the American paint Association (NPCA) has been trying to deny the bill through legal channels, pointing out that the new bill contains some unreasonable technical indicators, which will affect the performance of the paint. Although a Delaware court has rejected the appeal of the American Painting Association, the American Painting Association has appealed to the state's high court. In addition, Xuanwei company is also using legal means to challenge the bill

the new act limits the VOC content of interior and exterior wall coatings to 100 g/L; VOC content of non planar interior and exterior wall coatings is limited to 150 g/L; The VOC content of non planar high gloss coatings is limited to 250 g/L; The VOC content of industrial maintenance coatings is limited to 350 g/L, of which the VOC content of primer and intermediate coat is limited to 250 g/L. The act also covers nearly 50 other related paint products, and stipulates that the VOC content of transparent, translucent and opaque colorants is limited to 250 g/L

in general, American architectural coatings mainly have the following characteristics:

1) architectural coatings are mainly used in decoration.

the United States has a developed economy and many architectural decorative materials, but expensive decorative materials are rarely used in interior walls, mostly architectural coatings. In terms of exterior wall decoration, architectural coatings account for more than 80%. For example, the exterior walls of buildings in Los Angeles are almost completely decorated with architectural coatings, and only a few high-rise buildings are decorated with aluminum-plastic plates. It is difficult to find face brick decorative materials. In New York, we can also see face brick decorative materials, but they are still mainly architectural coatings, especially for new buildings. The colorful exterior wall paint makes the city very beautiful

interior wall decoration is mainly paint and wall wallpaper (cloth). It is rare to see walls decorated with high-grade wood in a large area, while wallpaper (cloth) is only used on other interior walls outside some bedrooms. No matter how high the decoration grade is, almost all of them use paint. Only local crafts or paintings are used for decoration. It is also common to use cement base coating. Many well-known buildings use this kind of coating on the ground, but some carpets are paved in some parts. The floor coating is widely used on the ground of industrial plants, which has the effect of wear resistance, skid resistance and decoration. Some public places, tourist places and other walkways use colored cement floor coatings, such as the ground of Disneyland

2) enterprise group and specialization

in the United States, most enterprises form group companies, even originally large enterprises, but they also join large groups for cooperation and development

RPM group is a group company mainly engaged in the production of coatings. The company is formed by many enterprises. Although some subordinate enterprises have low level and single products, the group is large in scale and high in technology. When participating in the competition, the whole group appears, which greatly improves the competitiveness of products. There is a clear division of labor within the group, so the subordinate companies are more professional. Zinger company is a member of the group. Founded in 1849, it is an old paint production company. It should be said that it has strong paint development and production capacity. However, the company mainly produces more than 70 varieties of primers, while only a few varieties of topcoats. Because of its excellent primer quality, many major coating companies in the United States use Zinsser primer to match it. The company's primers are divided into two categories, namely, water-based and oil-based, and each category is divided into two categories: suitable for general base and suitable for porous base. It is further divided into different varieties according to different grass-roots levels. Each primer has its own scope of use, such as new concrete, old concrete, new wood, old wood, treated walls, untreated walls, etc

3) pay attention to scientific research and product quality

there are not many scientific research institutions in the U.S. government, and there are few testing centers in the industry. Developing new products and ensuring good quality are the needs of enterprises, and every enterprise attaches great importance to them

Rust-olce μ M is a member of RPM group, and its scientific research instruments and equipment are very advanced. The company is small, with a total of 185 people, including 30 scientific researchers, who are mainly engaged in developing new products and improving product quality according to the tasks assigned by the company. The company pays great attention to quality control from the whole process of raw material selection, formula design, process flow, packaging and so on. Raw materials and finished products are classified with bar codes, production is fully automated, and assembly line operation is adopted. There are only more than 198.07 operators in the whole cart room. In order to know the quality control of each link in time, there are channels leading to the quality control center from raw material storage tank, reaction kettle, dispersion tank to paint mixing tank, etc. The center samples and analyzes at any time to ensure product quality

4) closely following the transformation trend of architecture

the change of materials used in the U.S. home market has had a certain impact on the types of architectural coatings on the current market. In 1991, 45% of the exterior walls of new buildings were made of wood, which fell to 15% in 2001. In the past, building materials used brick, plaster, aluminum, cement, fiberboard, cardboard, drywall and steel plate. Therefore, in view of this situation, American architectural coatings have made corresponding adjustments. Pure acrylic acid is the most suitable for painting the surface of wood, that is to say, it is not necessarily applicable to the surface of other materials. In fact, wood is not widely used in Europe and Asia. North American formulas therefore began to combine acrylic acid with other systems, such as copolymerization with acrylate or vinyl acetate, in order to achieve the best combination for special purposes

2. Germany

there are about 300 coating companies in Germany, with 23000 employees. Like other places, the coating industry in Germany is also manipulated by some large manufacturers, including Dow, brillux, STO, Akzo Nobel, sigma, ICI and BASF, in order of market share. Small and medium-sized enterprises are in a disadvantageous position in the competition. They are difficult to allocate resources to cope with the rise in the price of raw materials, and cannot provide the costs required for the production of environmentally friendly products. The paint situation in Germany is more serious, because from 1994 to 1997, when the paint price rose, the output was decreasing. Not only is the construction market depressed, the economy stagnant, and people do not have enough disposable income for decoration, but labor, transportation and energy prices have also reduced the profits of the industry, but it is expected to gradually increase in the next five years. Germany is an important paint exporter, especially to German speaking countries and Eastern Europe. The European construction coating industry and its end-user market began to get out of recession in 1994. Germany was also affected. In 1994, its sales revenue of architectural coatings was $2.760.8 billion, which rose to $3.049.8 billion in 1997, but the growth was still slow. It is estimated that from 1994 to 2000, the annual growth rate of German architectural coatings was 3.9%

the market of solvent based coatings in Germany is very small. In 1997, the sales volume of solvent based coatings in Germany was 267.9 million US dollars. In 1994, the price of such products was $3.86 per liter, and in 1997 it rose to $4.38 per liter. Analysts believe that the price will continue to rise, but there is a ceiling. It is estimated that in 2004, the total sales revenue of solvent based coatings for construction will be US $315 million. Solvent based coatings are more widely used in the professional market of exterior walls than in the market of self use and self distribution. As we all know, due to the weakness of the construction industry and the lack of consumer spending, the use of solvent based coatings in Germany is decreasing. Although Germany has begun large-scale decoration, there may be a variety of products to replace the current solvent based coatings. Therefore, the profit of solvent-based coatings is limited, coupled with the rising price of raw materials, its downward trend will be more serious

the requirements of environmental protection and the tendency of consumers drive the coating formula to change. The use of isoparaffins in paints is prohibited by law, and the ban came into effect in 2005. This ban will effectively change the smell of coatings, especially those whose toxicity is directly related to the smell of chemicals. However, this legislation has not played a role in making the paint cleaner. Relevant laws also prohibit the use of fungicides and coloring indoors

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